The internet is an amazing place – we can get a business up and running for practically no start-up costs, talk to people on the other side of the world in real time, and access a global market. But… all the benefits can also be the reason why your creative business is struggling; there is just so much noise that it’s hard to be heard.
The to-do list of a small growing business is never ending, there is always something more you could be doing to market your business. When times are lean it can feel like you’ve yet to find one that works. Many small businesses furiously Google things like “strategies to market my business”, overlooking one of the most basic but effective ways to boost their numbers without investing hours (or thousands) into it.
Directories. There are a huge number of benefits to using directories, and specifically our (admittedly biased) favourite, DesignQwest, so let’s get into the top five reasons why listing your business on DesignQwest is an important part of your marketing strategy.
- It Builds Authority
This is the number-one reason you should be on directories. People understand that businesses on directories are legitimate businesses who know what they’re doing and are open to being reviewed. As the number of your reviews on DesignQwest grows, the more new customers browsing the site will flock to you.
Listing your business on DesignQwest and other directories also send signals to Google that you are an authority, that you have links coming to your business from other authoritative sources, and the Google algorithms will rank you higher as a result.
Find Customers Ready to Buy
A lot of the marketing we do is about trying to get in front of our prospective clients as early as possible – ideally just before they know they need you. This is difficult to do well, as you have to put yourself out there in a way that shows up for searches for keywords your clients use as they realise they need help. The best thing about DesignQwest and other directories, is that the users are all people in the research stage, looking to buy, and they can find you with very little effort and time on your part.
It Helps Local People Find You
Though the ability to work with people all over the world is amazing, sometimes a client wants to be able to meet with you face-to-face to discuss their needs, to show you around their new shop or office space, or they need a company who understands the local culture. If this is the case they are going to search DesignQwest, other directories and Google to find businesses to shortlist in their local area. If you aren’t showing up anywhere linked with your local keywords, they simply won’t know you exist.
While fees vary from directory to directory, DesignQwest is free for two months or just €9.99 for life. There aren’t many aspects of your marketing strategy that you can do so easily and affordably. The best thing about it is that you can set up your profile and direct people there to leave reviews and let the momentum build on its own. You don’t have to post daily like you do on social media, instead you can check on your profile periodically, update if necessary, and get back to work.
Create a Word-of-Mouth Reputation
Directories and the reviews you get there are a great way to create that same kind of word-of-mouth trust people have when talking to one another in real life. People trust reviews. Think about how often you’ll look for and read reviews before a purchase – you don’t often buy without at least glancing at the ratings, and if a product or service isn’t rated you feel more wary of trying it yourself.
This is one of the reasons Amazon does so well, it allows its users to leave and read reviews. The same is true of a directory; prospects only want to contact the businesses they believe will actually help them. Use DesignQwest as a place to hoard your testimonials and you’ll soon find your customers come to you, not the other way around.
So if you haven’t yet listed your business on DesignQwest, why not? It’s free for two months or you can list your business for life for just the cost of your lunch. Click here to find out more.